Stellantis recently unveiled its ambitious $96 billion global business plan during an investor summit in Auburn Hills, Mich. The plan includes refreshing 12 North American products and introducing 11 new models. A significant portion of the investment, about 60%, will be directed towards North American brands and products due to the perceived growth potential and brand strength in that region.
The company’s global fleet will undergo a transformation with the introduction of 60 new car models, ranging from traditional combustion engine vehicles to fully electric ones. Additionally, Stellantis will focus on leveraging technology, forming strategic partnerships with other automakers, and optimizing its manufacturing capabilities. Notably, 50 models are slated for substantial upgrades.
In North America, Stellantis aims to expand its hybrid offerings, introduce new pickup trucks, a small van, and seven “affordable” vehicles. CEO Antonio Filosa highlighted the market dominance of Jeep, Ram, Dodge, and Chrysler as a key driver for future growth, targeting a 25% revenue increase by 2030 with an adjusted operating income margin of eight to 10%.
The company also plans to enhance its North American market coverage from 60% to 90% and improve cost competitiveness. Stellantis aims to achieve cost savings of $4.8 billion within its North American portfolio by 2028. Tim Kuniskis, overseeing the North American brands portfolio, expressed confidence in the growth potential of Jeep, Ram, Dodge, and Chrysler, emphasizing the importance of expanding into new market segments.
Looking ahead, Stellantis intends to revamp the Pacifica and introduce three new crossovers below it. For the Dodge brand, a refreshed Durango and an entry-level performance vehicle are in the pipeline. The company envisions growth by diversifying its product lineup and expanding into previously unexplored market segments.
On a global scale, Stellantis plans to focus investments on key brands such as Jeep, Ram, Peugeot, and Fiat, along with the commercial vehicle unit Pro One. The company aims to leverage its manufacturing capabilities to offer contract manufacturing services to Chinese automakers in Europe and other global partners. By streamlining its brand portfolio and outsourcing technology development, Stellantis seeks to optimize its operations and drive sustainable growth.
As part of its strategic initiatives, Stellantis will allocate significant funds towards global platforms, powertrains, and new technologies. The company aims to achieve 6 billion euros in annual cost reductions by 2028, while projecting a 15% revenue growth for Europe over the plan period, with an expected operating income margin of three to five percent.