Alberta residents now have the opportunity to choose from eight different license plate designs as the provincial government has announced plans to introduce new plates next year. The unveiling of the designs and a tournament-style voting bracket took place during a news conference held on Wednesday afternoon.
All the new designs will feature the slogan “Strong and Free,” which is Alberta’s official motto. Premier Danielle Smith mentioned that the inclusion of the motto on the license plates will pay homage to Canada’s national anthem and highlight Alberta’s position as a resilient and independent province within the nation.
Since 1980, Alberta’s coat of arms has displayed the Latin phrase “fortis et liber,” translating to “strong and free.” Residents can participate in the voting process by visiting the province’s website and selecting their preferred design until November 5.
The various design options showcase different landscapes, with some incorporating elements like pumpjacks and cowboys. Smith emphasized that these images are not merely decorative but rather a reflection of Alberta’s natural beauty and collective identity.
During the news conference, both Premier Smith and Service Alberta Minister Dale Nally addressed questions regarding the potential political motivation behind the motto’s inclusion, pointing out its use on the official United Conservative Party website. Minister Nally clarified that the motto is a provincial symbol and is also referenced in the national anthem, emphasizing its non-partisan nature.
Nally confirmed that his ministry did not receive additional funding for the license plate redesign, with the costs being absorbed within the existing budget. The estimated implementation expenses for the new plates range from $25,000 to $50,000.
The current license plate design in Alberta, featuring the phrase “Wild Rose Country,” has been in use for many years and showcases the provincial flower. Despite the new designs, all options for voting still include a wild rose in their design.
In a statement released on Wednesday, the province outlined that residents interested in obtaining the new design can voluntarily pay a $28 fee to replace their current plates. Alternatively, individuals can switch to the new plates for free during their vehicle registration renewal date. Existing plates in good condition can also continue to be used even after the new plates are introduced.