A year after the emergence of the “Buy Canadian” movement across the nation, the Canadian Food Inspection Agency (CFIA) is taking action against grocery stores that falsely promote imported goods as Canadian products.
To date this year, the federal food regulator has imposed fines on two Loblaw-owned grocery outlets for such violations. Furthermore, the CFIA is currently scrutinizing Canadian labeling and advertising practices at Sobeys’ headquarters, as reported by CBC News.
Responding to the public’s desire to support Canadian businesses and products, the agency stated, “Canadians have been clear that they want to support Canadian businesses and buy Canadian products.” The CFIA emphasized its commitment to safeguarding consumers from deceptive claims.
Since the inception of the Buy Canadian movement in February 2025, following the trade war initiated by U.S. President Donald Trump, many grocery retailers have capitalized on the trend by showcasing domestic products using patriotic symbols and signage.
Notably, the CFIA’s enforcement approach has shifted, with Loblaw-owned Fortinos in Toronto receiving a $10,000 fine for misrepresenting a foreign-produced food item. The agency highlighted an instance where Président-brand Rondelé cheese spread, made in France, was displayed with misleading Canadian symbols.
According to federal regulations, food labels and in-store signage must be precise and non-misleading. The CFIA revealed a total of 78 violations related to country-of-origin claims on food labels or advertisements at retail stores between November 1, 2024, and February 25, 2026.
In response to the fines issued, Loblaw expressed its commitment to enhancing labeling procedures and apologized for any confusion caused. However, Sobeys did not comment on the CFIA investigation into its advertising practices.
Former CFIA inspector Terri Lee criticized the $10,000 fine imposed on grocers, suggesting that penalties should be proportionate to the size of the retailer. The CFIA emphasized that fines are only one of the enforcement tools at its disposal and mentioned ongoing reviews to ensure compliance with regulations.
The federal government is set to disclose the outcomes of the penalty review in its 2026 budget, aiming to establish penalties that deter noncompliance effectively.