Olha Zolotkova, a newcomer to Winnipeg shortly after Russia’s invasion of Ukraine in 2022, has successfully transitioned from not speaking English to establishing her own business. Excited and a bit apprehensive, Zolotkova expressed her happiness at the newfound freedom and opportunity to embark on something new in her Exchange District showroom.
Originally a teacher, principal, and textbook editor in Ukraine, Zolotkova initially considered starting a daycare upon moving to Canada. However, while on summer break from her educational assistant job in a Winnipeg school, she decided to launch By Zola, an online store and by-appointment clothing boutique specializing in plus-size women’s clothing, addressing a gap she noticed in the local market.
Zolotkova, who continues her work as an educational assistant, is optimistic about the potential market for her clothing lines. She finds joy in both education and creation, expressing hope for the success of her venture.
The influx of nearly 30,000 Ukrainians into Manitoba since February 2022 has prompted a wave of entrepreneurial endeavors among the newcomers. Mila Shykota, another Ukrainian arrival, established the Ukrainian Guide to Winnipeg, an online directory showcasing businesses started by Ukrainian newcomers and those offering Ukrainian products or food items.
Vitaliy Lebezun, vice-president of Warkentin Business Solutions, has been assisting Ukrainian arrivals with inquiries regarding starting businesses and self-employment requirements in Manitoba. Lebezun, originally from Ukraine, emphasizes the eagerness of the newcomers to establish businesses in their new home, drawing from their previous entrepreneurial experiences or aspirations.
Yuliia Okhrimenko and her husband, Serhii, who arrived in Winnipeg at different times, are set to celebrate the first anniversary of KoloShop, their Ukrainian gift shop within House of Local at 680 Watt St. The shop features a variety of products made by individuals who fled Ukraine due to the war, with a focus on supporting these artisans and providing them with a platform to sell their creations.
For the Okhrimenkos, KoloShop symbolizes more than just a business; it embodies a sense of community and solidarity. As they balance running the store with other responsibilities, they emphasize the importance of mutual support and unity among their fellow Ukrainians in Winnipeg.
While grappling with the emotional tug between their past in Ukraine and the present in Canada, Yuliia reflects on the bittersweet experience of building a new life while cherishing memories of her homeland. As she and her family continue to settle in Winnipeg, she envisions a future of stability and growth within the community.
As Zolotkova navigates the uncertainties of whether to remain in Canada or return to Ukraine in the future, her current focus lies in nurturing her business and establishing roots in Manitoba as she adapts to the evolving situation back in her homeland.