A wave of blue has engulfed Toronto on Halloween as excitement builds for Game 6 of the World Series. The Blue Jays have the chance to clinch the championship after a 32-year wait with a win tonight. However, a Dodgers comeback could push the series to a decisive Game 7 tomorrow.
The Blue Jays returned to Toronto with a 3-2 series lead after impressive performances against the Los Angeles Dodgers. Fans are eagerly anticipating a victory, flocking to bars, living rooms, and a packed Rogers Centre. Businesses in the Greater Toronto Area are capitalizing on the Blue Jays fever, with a surge in sales of baseball cards, vintage merchandise, and reservations at sports bars.
John Amendola, owner of Mintink Trading Cards, highlighted the high demand for Blue Jays items, attributing the spike in sales to the team’s success. Vintage Blue Jays merchandise from the early ’90s is also flying off the shelves, with prices skyrocketing for items like crewnecks, jerseys, and hats.
Square reported a significant boost in Toronto retailers’ sales due to the Blue Jays effect, with a 16% increase in merchandise sales in September 2025. Shopify noted a substantial rise in sales of Blue Jays jerseys and hats from September to October.
Aside from fans, Blue Jays players have also shown interest in collecting baseball cards. Players like Trey Yesavage, Mason Fluharty, and Braydon Fisher have visited Mintink Trading Cards to engage with fans and explore card collections.
Bars and restaurants in downtown Toronto are gearing up for a busy weekend with both the World Series and Halloween festivities. The success of the Blue Jays has led to a surge in business, surpassing previous years’ crowd sizes for other major events in the city.
According to Moneris, restaurants near Rogers Centre experienced a significant increase in sales volume and transaction sizes after key Blue Jays games. The citywide celebration of a World Series victory inspires fans to indulge in the experience and contribute to the economic boom in Toronto.