On the debut evening of the live rendition of “Paranormal Activity” in Toronto this June, an audience member expressed discontent by booing the lead performer during the show. The disapproving individual seemed to take issue not with the actor’s performance but with the character’s decisions on stage.
Following the incident, fellow attendees promptly hushed the dissenter, and many later took to online platforms to express their dismay over what they perceived as a decline in theater etiquette. One Reddit user suggested that the individual who booed after a remarkable monologue should be banned from future shows, emphasizing the importance of respecting the theatrical experience.
Criticism also arose regarding other behaviors exhibited by the audience at the Mirvish production, such as nervous chatter and laughter after each suspenseful moment in the horror-themed show, inspired by the popular movie franchise.
Patrick Heusinger, a longstanding cast member of “Paranormal Activity” since its premiere as a stage production in 2025, remains unfazed by audience conduct. He acknowledged that their show attracts patrons unfamiliar with traditional theater norms, often behaving as if they were in a casual setting like their living room.
Addressing the recent booing incident, Heusinger emphasized the value of art provoking reactions and encouraged audience engagement. He expressed readiness to handle diverse responses, stating that the cast is equipped to manage such interactions effectively.
Furthermore, the introduction of a “chilled performance” for “& Juliet,” a jukebox musical offering an alternate happy ending to a Shakespearean classic, signals a shift in traditional theater experiences. This relaxed format allows for increased audience participation, including singing along to popular songs without fear of reprimand, providing a more inclusive environment for diverse patrons.
Mirvish Productions’ communication and programming director, John Karastamatis, highlighted the importance of accommodating various audience preferences, emphasizing the aim of making theater accessible to all individuals, including those with different needs and preferences.
In a similar vein, Cineplex recognizes the evolving dynamics of modern audiences, acknowledging the prevalence of cellphones during screenings. Sara Moore, the company’s chief marketing officer, emphasized the importance of catering to audience desires, even if it means incorporating elements like noise and cellphone usage into the viewing experience.
Toronto theater critic Ryan Borochovitz shed light on the historical evolution of theater etiquette, suggesting that certain norms may have inadvertently perpetuated class distinctions. He advocated for practical changes, such as adjusting lighting to reduce distractions from electronic devices, and promoting clear communication to manage audience expectations effectively.
As the landscape of entertainment continues to evolve, the industry is adapting to meet the changing demands of audiences, striving to create inclusive and engaging experiences for all patrons.