Starbucks faces a legal challenge over allegedly mislabeling its protein beverages as “sugar-free.” A class-action lawsuit filed in a Seattle federal court claims that eight protein drinks marketed by Starbucks as “sugar-free” actually contain between 13 and 21 grams of sugar per venti-size serving due to the naturally occurring sugar in milk. The lawsuit accuses Starbucks of taking advantage of the protein trend and customer preferences.
According to the lawsuit, Starbucks’ labeling of these beverages as “Sugar-Free” is misleading, as the drinks contain significant amounts of sugar from lactose in milk. The lawsuit highlights that the sugar content in some of these beverages is comparable to that in popular chocolate bars. Starbucks has refuted the claims, stating that they have provided accurate information about their protein beverages and intend to defend themselves vigorously.
The lawsuit lists eight beverages, including sugar-free vanilla and caramel protein lattes and matcha drinks, available on both U.S. and Canadian Starbucks websites. Despite being listed under a “no added sugar options” heading, these drinks are promoted as sugar-free. The lawsuit argues that Starbucks’ use of the term “sugar-free” is misleading consumers who rely on such representations when making purchasing decisions.
While the sugar in these drinks is naturally occurring, the lawsuit contends that Starbucks’ labeling misrepresents the products. Both U.S. and Canadian laws have regulations specifying the maximum sugar content for products labeled as “sugar-free.” The lawsuit seeks damages for false advertising and violations of consumer protection laws, aiming to have the case certified as a class action and requesting a trial by jury.