Canadian kitchens may soon hear the familiar “schhhhhlorp” sound as frozen juice makes a return to one of the country’s major retailers. Loblaw has officially announced that its No Name brand will reintroduce frozen concentrated drinks in stores nationwide. The upcoming selection will include White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch, as confirmed by Loblaw spokesperson Rachel Siekanowicz in a statement to CBC News. These new products are anticipated to be available before the end of June.
This reintroduction follows Coca-Cola’s discontinuation of its Minute Maid line of frozen juices, leaving Loblaw as a key player in the frozen juice market. The absence of other brands in Canada, such as Old South, can be traced back to declining demand for frozen-from-concentrate juice after Canadian company Lassonde exited the category. Coca-Cola’s plant in Peterborough, Ont., was the sole producer of concentrated juice in the Canadian market until early 2026.
Loblaw has acknowledged the strong consumer demand for frozen juice and is taking steps to meet this need. The forthcoming No Name juice will not be sourced from a Canadian supplier, according to Siekanowicz. With no Canadian manufacturer producing frozen juice concentrate, Loblaw had to explore alternative sources once Coca-Cola ceased supplying the product.
The decline in popularity of frozen juice concentrate over the years has been attributed to changing consumer preferences and market trends. Emma Balment, a market strategy director at Ipsos, highlighted that only about seven percent of juice consumption in Canada comes from frozen concentrate.
Loblaw’s new frozen juice products will be priced variably across its retail chains, which include Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart. The expected starting price for a 283-milliliter unit is around $2.25, with pricing dependent on the specific store.
While Loblaw is set to reintroduce frozen juice, other retailers like Metro are also considering offering similar products in the near future. However, Metro’s presence is limited to certain regions within Canada, unlike Loblaw’s widespread reach.
Despite the discontinuation of Minute Maid frozen juices, there are indications that a domestic producer may enter the frozen juice market in the future. While details are scarce, industry sources suggest a Canadian company is exploring a re-entry into frozen juice production.
This potential development could bring relief to many consumers, especially in Newfoundland, where frozen juice is an essential ingredient in the popular holiday cocktail known as “slush.”